BY MUSLIMS · FOR THE UMMAH · HALAL COLA

It's time we built our own.

niyya is more than a cola. It's proof that our community can build brands of its own, to the highest standard — and give as it grows: a share of every sale goes to Palestinian orphanages.

Our pledge to Palestine Join the movement
نيّة
WHY NIYYA EXISTS

Every purchase builds something.

Two billion Muslims buy drinks every single day — and almost none of that money builds anything for our communities. niyya exists to change where it flows. Gently. Deliciously. One can at a time.

01
Awareness

Know where your money goes.

Every ringgit, euro and dirham we spend is a vote. niyya is an invitation to spend it consciously — on a brand rooted in your values, accountable to your community.

02
The alternative

World-class, and ours.

A halal cola on a German-crafted recipe, born in Malaysia. Choosing our own should never mean settling for less — so we built one worthy of the choice.

03
The giving

A share of every sale.

A fixed share of every niyya sale is paid out to Palestinian orphanages through our charity partner Faircharity — with every payout published. Giving isn't our marketing. It's our structure.

niyya cola cans on the production line

The movement, in production.

NIYYA · MADE IN MALAYSIA
niyya cola can on a café table
hand raising a niyya cola can over the Kuala Lumpur skyline
THE COLA

A cola worthy of the cause.

Bold, classic cola taste from a German-crafted recipe. Fully halal ingredients and process. Made in Malaysia — the heartland of halal — in a 250ml can designed to stand proudly on any shelf, anywhere in the world.

Choosing our own should never mean settling for less.

THE NIYYA STANDARD
Discover the cola →
عهد
THE PLEDGE

Our promise to Palestine's children.

A fixed share of every sale is paid out to Palestinian orphanages through our charity partner Faircharity. Not "profits when convenient" — sales. Every payout is published with proof.

Every.
sale pays into the pledge — a fixed share, from day one
1.
charity partner — Faircharity
100%
of payouts published with proof
How the pledge works
THE MOVEMENT

Bigger than a cola.

Across the world, Muslim founders are proving that community-built brands can stand beside the giants — colas from our own companies now sell millions of cans a month across Europe and beyond. niyya is our region's contribution to that story: infrastructure the ummah owns, built to a standard it can be proud of.

Drink it. Stock it. Share it.
Every can is a brick.

THE CALL
Stock niyya — orders & tastings WhatsApp us
olive branch in golden light — steadfastness